APAT Deepen Grassroots Reach With Pub Poker Acquisition
London, May 16th, 2013 The Amateur Poker Association & Tour has today announced that it has acquired one of the UK’s leading pub poker chains; the Live Pub Poker League, in a deal designed to offer high quality poker experiences to amateur players of all levels.
APAT Managing Director, Des Duffy, explains “APAT is synonymous with providing high quality, value for money, poker experiences and we’re excited to extend that offer to recreational players in towns and cities across the UK through our Live Pub Poker League acquisition. The LPPL team are already delivering a fantastic product and we can see tremendous benefits in pooling our resources and schedules for the enjoyment and development of our wider player community.”
Reigning IPO champion and 2013 Irish Open finalist Tom Brady; owner of the Live Pub Poker League, stated “This was an amazing opportunity to develop the growth and longevity of LPPL – and a true testament to all our management team, players and venues across the UK that we have been recognized as the pub poker league of choice by such a significant brand as APAT. The benefits to all LPPL members will be substantial and we look forward immensely to working with APAT and seeing our members really start to climb, with earnest, the poker ladder.”
APAT announced that Brady will join the board of the new business and continue to oversee the running of the LPPL brand with his existing team.
About the Amateur Poker Association & Tour (APAT)
APAT; who acquired the Poker.co.uk online poker business last year, launched the UK’s first national poker tour back in 2006. With a reach that extends to every major casino chain in the country, the London based organisation has also held multi day national events in Austria, Estonia, Spain and at Caesars Palace in Las Vegas. A tie up with the ISPT will see the APAT Masters being played on the pitch of Wembley Stadium at the start of June 2013. To cement its reputation as a proving ground for talented players, APAT can count WSOP, WPT and EPT title winners amongst players who have made national final tables over the years.
About the Live Pub Poker League (LPPL)
With a database of over 34,000 players, the Live Pub Poker League has become one of the UK’s premier pub poker league operators since launch in 2006. With a weekly schedule of over 200 tournaments in pubs and clubs, LPPL provides a fun, free, poker night out, with many of its players winning trips to prestigious poker destinations such as Prague, Dublin, Paris and Las Vegas through well-structured local, regional and national qualifying leagues and tournaments.
For Further Information
Please visit www.APAT.com or www.LivePubPokerLeague.com
For APAT Media/Commercial Enquiries:
Email: customer@apat.com
