Luton Travelodge is currently £29/night for twin/double for European dates, though liable to increase closer to the time.
Increase to what, triple rooms, quadruple rooms ?
Sounds a bargain to me, thats half the price of other well known hotels in Luton.
I believe there is an Easy Hotel in Luton also, they use the concept of "you get what you pay for"
You want a window, that"ll be extra, you want the remote contol for the TV, that"ll be a fiver please. I kid you not.
Great idea though.