Have you ever visited a website where it is near-impossible to find a telephone number for shoppers to get in touch. However if you add a high value item to your shopping basket, a telephone number will appear somewhere on your screen.
Then if you go to close the window with that same high value item still in the basket, a message will pop up asking you if you need help.
In other words, assistance is being offered at the point where they think they are going to lose the customer and not before.
It hacks me off.........