I do agree and I have a vested interest, as in the interests of full disclosure, I offered my services as an updater for several events this year. APAT are trying this approach first, I understand, judge whether they wish to continue with it.
I fully understand that the economics of having two compensated updaters onboard is a tricky one for APAT so the balance between giving the members what that want and what APAT is willing to afford is always going to be a delicate one.
I feel that FB is a limited tool as updates only go to people you choose to befriend rather than the wider APAT audience.
In the interests of full disclosure (although I"ve openly said it before) I am NOT a fan of the historical updates that APAT have provided via this website - or should I say, the mechanism by which they are delivered - however, I admit that today"s updates are so very much better via here than what we tried yesterday via a FB Event page.
As of right now, I"ve adopted the stance that FB is a MUST to advertise, promote and attract players to APAT and our events - and that"s what I plan to do throughout Season 8.
However, I"m sure there is a balance we can find that lies somewhere between what we are providing today (via APAT website/forum) and the (believed/perceived) benefits of using Facebook - overall, that may have to be a new (and/or updated) facility - which is what Des, Matt and myself have recently been discussing and investigating.