Bullseye - I think they used to pick the star prizes according to where the people lived:
You live in the middle of the country where there"s hardly any water? YOU CAN WIN A SPEEDBOAT TO KEEP IN YOUR GARAGE!
You live near the coast where you are walking distance from a beach? YOU CAN WIN A CARAVAN FOR THOSE SEASIDE HOLIDAYS!
It wouldn"t surprise me if the people who were offered cars couldn"t drive!!